Fully in accordance with the EU2020 GRAND SOCIETAL CHALLENGES, the NEW NARRATIVE FOR EUROPE and the P2/TP2d/TO2.1 of the GR-AL ETCP 2014-2020, SMARTiMONY is advancing a contextual revolution to mitigate the protection-use conflict and to prove the economic usability of cultural heritage: 2PBs in GR(EL54) and 2PBs (AL033/) cover the major part of CB Area. The spatial synthesis allows this Public-Private-Research-3Sector Partnership to trace problems, imbalances and inequalities in heritage supply, compile successful existing practices and create a policy tank for territorial development at CB level. SMARTIMONY is capitalizing on the EU/international experience to create and launch a locally produced-globally distributed high quality experienced based product in heritage tourism through the Cultural and Creative Industries. It is jointly investigating cultural consumption to formulate remedies for the quality of the CB product and define a new paradigm of research to employ and replicate a market-shared reference code for cultural values and investments. To prevent brain drain and replace outdated skills and mind-sets with a new, shared vision for development, SMARTiMONY helps establish a new paradigm for cultural communication with the public following the revised EU AUDIOVISUAL MEDIA SERVICES DIRECTIVE 2018 (Article 16). Training of 40 stakeholders solidifies a professional alliance in heritage communication, supporting transversal key competences in heritage planning. A novel cultural consumption pattern is launched impacting consumer choices: it is connecting the technology-intense experience with onsite authenticity to let supply-demand converge and combat seasonality. The EXPERIENTIAL HERITAGE CORRIDOR {40 Geolocation-Τrail; iBook; AV Production; 4 HeritageGames; onlineBookingApp; World Tourism Fair Berlin 2021; 1 CB Heritage Label} will mitigate the protection-use conflict and ensure tourism revenue evenly spread in the CB territory. SMARTIMONY employs a new cultural heritage mobility model to generate quality demand and impact the supply-demand pattern with resilient heritage offers: The EXPERIENTIAL HERITAGE CORRIDOR inspired by the UNESCO/ICOMOS/COE Treaties and Conventions and the COUNCIL OF EUROPE Cultural Routes, is seamlessly connected with consumption points at 50 heritage places. It builds an unprecedented opportunity to terminate the vicious circle of generating and distributing low quality tourism commodities exchangeable by price. The CB Partnership with 40 Public-Private-Third Sector Stakeholders will establish a FOUNDATION with seat in Arta/GR to post-operate the Project Legacy with 4 Branches in the CB Area. Ownership is ensured via 40 signed agreements and the Statutes. Income derives from the exploitation of the 4 novel tourism & AV products created; training & skills building offers; new products & services envisaged.
